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Commodified and Criminalized: New Racism and African by David J. Leonard

By David J. Leonard

Commodified and Criminalized examines the centrality of activity to discussions of racial ideologies and racist practices within the twenty first century. It disputes regular refrains of racial growth, arguing that athletes sit down in a contradictory place masked via the logics of recent racism and dominant white racial frames. members talk about athletes starting from Tiger Woods and Serena Williams to Freddy Adu and Shani Davis.Through dynamic case reviews, Commodified and Criminalized unpacks the dialog among black athletes and colorblind discourse, whereas demanding the assumptions of latest activities tradition. The members during this provocative assortment push the dialog past the taking part in box and past the racial panorama of activities tradition to discover the connections among activities representations and a broader heritage of racialized violence.

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Additional info for Commodified and Criminalized: New Racism and African Americans in Contemporary Sports (Perspectives on a Multiracial America)

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The sixty-second commercial’s visual, a mixture of black-and-white and color images with still, slow, and full-motion footage, was accompanied by a musical soundtrack incorporating an understated mix of drum beats and chorus harmonies. The result was a somewhat pious celebration of that which Tiger Woods had come to represent. This process of deification centered on a cast of racially diverse and geographically dispersed children (on golf courses and distinctly urban settings) who collectively embodied Nike’s vision of Tiger Woods’s essential heterogeneity.

It was the emotive appeal of this posthistorical multiculturalism that situated Oprah Winfrey’s anointing of Woods as “America’s son”: Oprah Winfrey: Can we get this straight? What do call yourself? Do you call yourself African American? I know you are—your—father’s half black, quarter Chinese, quarter American Indian; your mother’s half Thai, quarter Chinese, and quarter white. So you are—that’s why you are America’s son. Tiger Woods: Yes. Oprah Winfrey: You are America’s son. (Oprah Winfrey Show, April 24, 1997) With Oprah’s designation and the ascending understanding of Woods and the nation as multicultural hybrids in the background, Woods lends authenticity to the imaginary moment by listing his multicultural qualifications.

Indb 40 10/13/10 10:53 AM 2 Sister Act VI: Venus and Serena Williams at Indian Wells: “Sincere Fictions” and White Racism Nancy E. Spencer Richard Williams proclaimed that a dozen fans in the stands used racial slurs and one fan yelled that he would “skin him alive” (Smith 2001b, p. 3C). If Richard says someone yelled something, maybe they did, but I know that’s not Indian Wells people. —Charlie Pasarell, tournament director (qtd. in Smith 2001b, p. 3C) On March 15, 2001,Venus and Serena Williams were slated to meet in the semifinals at Indian Wells (California) in a match that was anticipated to be a “rare tennis treat” (“Rare Tennis Treat” 2001, p.

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